Retail dropship and EDI compliance for CPG brands.
Ship retailer orders straight to their customers, on their SLAs, without chargebacks. EDI, routing compliance and B2B shipments from one Los Angeles 3PL.
Get a free fulfillment risk audit →For CPG brands selling DTC and launching retail dropship or wholesale programs.
Retail programs don't forgive missed SLAs.
Getting approved as a dropship vendor is the easy part. Then the retailer's rules kick in: handling times, label formats, packing requirements, ship confirmations. Miss them and the chargebacks start, and enough of them puts the program at risk.
Most DTC-focused 3PLs aren't set up for EDI or retailer compliance, so brands end up running two providers, one for DTC and one for retail, with inventory split between them.
At Stride, retail dropship, wholesale and DTC run from one warehouse and one inventory pool, with a team that already works to retailer requirements every day.
How retail dropship works at Stride
Connect
We set up the EDI connection with your retail partner before launch.
Receive
Retailer orders flow into our WMS alongside your DTC orders.
Pack
Orders are picked, packed and labeled to the retailer's requirements.
Ship
Orders ship inside the retailer's handling window, with confirmations sent back.
Report
Your account manager tracks performance against the retailer's SLA.
Everything a retail dropship program needs
EDI order processing
Retailer purchase orders flow into our WMS, with shipment confirmations sent back to the retailer.
Retailer compliance
Packing, labeling and routing rules followed for each retail partner, to keep chargebacks off your account.
1-day handling
Dropship orders shipped faster than the retailer's handling requirement, not just inside it.
Wholesale and B2B freight
Carton and palletized shipments to retailer distribution centers, from the same inventory.
One inventory for every channel
DTC, Amazon, dropship and wholesale draw from one inventory pool. No second 3PL.
Freight brokerage
As a licensed freight broker, we book LTL and FTL to retailer DCs through our vetted carrier network.
A retail dropship launch, on schedule
EDI live ahead of launch
For EZ Outlet's retail dropship program, we had the EDI connection built, tested and live a month before the launch deadline.
10,000 units in launch week
We shipped 10,000 units in launch week with 1-day handling against a 2-day requirement, and have 30,000 more scheduled for October through December.
Read the EZ Outlet story →Retail fulfillment by industry
We ship retail and wholesale programs for brands in these categories, including regulated and lot-tracked products.
When a retailer asks a question, one message gets it handled.
Your dedicated account manager knows your SKUs, retail partners and launch calendar. No ticket queues, no help desk, no rotating reps.
Retail dropship and EDI FAQs
What is retail dropship fulfillment?
The retailer sells your product on their site, sends the order to you, and your 3PL ships it straight to the retailer's customer under the retailer's rules. You keep the inventory; the retailer never touches it.
What is EDI and why do retailers require it?
EDI, or electronic data interchange, is how large retailers send purchase orders and receive shipment confirmations and invoices automatically. Most big-box dropship and wholesale programs require it.
How do you avoid retailer chargebacks?
By following each retailer's packing, labeling and routing rules, and shipping inside their handling window. On our current retail dropship program we ship with 1-day handling against a 2-day requirement and have had zero chargebacks.
Can you handle DTC and retail from the same inventory?
Yes. DTC, Amazon, dropship and wholesale orders all ship from one warehouse and one inventory pool.
Do you ship wholesale orders to retailer DCs?
Yes. We ship carton and palletized orders, and as a licensed freight broker we can book the LTL or FTL freight.
Where is your warehouse?
Rowland Heights, California, in the LA/Ontario freight corridor, about 30 miles from the Ports of Los Angeles and Long Beach.
Launch your retail program without the chargebacks.
In a free fulfillment risk audit, we review your retail requirements, EDI setup and current performance, then tell you what we'd change. No pitch deck.
Get my risk audit →
